Client: Communication Coach | Soft Skills Trainer | TEDx Speaker
Platform: LinkedIn
Timeline: June 2023 – June 2024
Total Impressions: 10,946,175
The Challenge
When we started working together for her brand, she had an existing presence on LinkedIn, but it lacked consistency, personal positioning, and a content strategy that reflected her voice.
She wasn’t just another coach. She had a story, a vision.
But the world wasn’t hearing it, at least, not at scale.
Our goal:
Turn Vrinda into a high-impact, high-trust personal brand that inspires, educates, and converts.
Our Strategy
We built resonance by focusing on making her content go viral on LinkedIn
Here’s how:
1. Strategic Positioning
We positioned our client not just as a “soft skills coach,” but as a voice of clarity, empathy, and transformation
Every post aligned with one of her pillars:
- Leadership through Communication
- Emotional Intelligence
- Confidence Building
- Real Stories, real wins.
2. Signature Voice & Storytelling
We built a narrative style that felt deeply human, not preachy.
Her posts became:
→ Less “tips & tricks”
→ More “this is what I felt, this is what I learned”
3. Content Calendar + Themes
Each month had a theme.
Each week had a purpose.
We blended:
- Story-based text posts
- Face-to-camera Reels
- Infographics & swipe carousels
- Featured posts across global platforms
4. Audience-First Hooks
Every post started with a hook that solved a real-world pain point.
Example:
“You ever walk out of an interview knowing you could have cracked it, if someone had just told you what you did wrong?”
The Results
From 0 to 10M+ impressions in under 12 months.
We went viral for more than 80 times
We built credibility, community, and conversions.
10,946,175 Impressions
200+ DMs from students, HR leaders & placement cells
4x increase in training opportunities & TEDx invitations
10 major viral posts crossing 1M+ views individually
Consistent visibility among HRs from Deloitte, PwC, TechM, Accenture, and more
What This Means
If you’re a creator, coach, or consultant trying to turn your content into credibility:
You don’t need to post more.
You need to post with precision.
